Create a Successful Email Marketing Campaign with these Strategies and Examples

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If you’re a business owner, you know how important it is to keep your customers thinking about you and coming back for more. One of the most effective ways to do this is? Using email marketing.

We’re a video production company with 20+ years of experience (check out our work at www https://pixories.com/#ourwork), and we want to share with you some strategies and examples for the best practices of email marketing campaigns. 

1. Make them pretty and concise

Make sure your emails are visually appealing and easy to read. This is essential. A cluttered and long email is sure to get ignored. Making a visually appealing email is the first step to take if you want it to be read. This means using a clean layout, legible fonts, and eye-catching visuals. If you really want to ensure engagement, we recommend using video. 

We all know our attention spans have become incredibly short, and that the amount of information we consume on a daily basis is overwhelming. If you want to increase your chances of your email being read, using video is the best hand to play.

2. Use personalization

There is no sweeter sound than that of your own name. Use this to your advantage, and gain your customer’s respect by showing you care. Include the recipient’s name, the name of their business or any other personal information to make stop and read.

3. Segment your email list 

This is the next step in personalization. When you group your subscribers based on common interests, behavior tendencies, or demographics, you’re allowing for a more targeted and relevant email delivery. All this personalization results in higher open and click-through rates.

4. Don’t underestimate subject lines. 

Subject lines are also critical to the success of your email marketing campaign. You want your subject line to make the recipient want to open the email. This means you need it to be clear, concise and engaging. Use important keywords to ensure you grab your recipients’ attention. Also, avoid faux-pas such as using all caps, excessive punctuation, clickbaity wording or misleading subject lines. They often come across as spammy and can turn people off.

Here are some specific examples of successful email marketing campaigns:

1. First Scenario: You’re an e-commerce company. 

You send a promotional email to your subscribers with a special offer and a limited time use. You’re sending content that is appealing to your recipients, and you’re adding an element of pressure by giving them a limited timeline to use the offer code. It’s a great start. On top of that you’ve come up with an appealing subject line, using phrases like “limited offer” and a clear call to action like “Shop now”. And lastly, you’ve included an image of the product being offered, which means your email is clear and visually engaging. This is a great email marketing campaign.

2. Second Scenario: You’re a restaurant that sends a newsletter email to your subscribers. 

In that newsletter you share upcoming events, menu updates and a special offer for subscribers. You’ve delivered content that the recipient will care about and you’ve created an incentive for them to be subscribed to your newsletters. Plus, your special offer encourages customers to come back to the restaurant. Great job. The email includes great photographs of your additions to your menu, so you’ve made sure the email is visually appealing.

3. Third Scenario: You’re a software company that’s looking to gain new customers from your email campaign. You’ve developed a short explainer video that showcases the best use of your product, and how it will change your potential customers’ lives. You research a database of potential customers that will benefit from your product, and you’ve made sure to personalize every email to include the recipient’s name. With a stellar video that provides all the info needed for a potential customer to become a real customer, and well-organized research and personalization strategy, you’ll land new customers. Awesome.

So there you have it. Some strategies and examples for creating a successful email marketing campaign. Remember: Keep your emails visually appealing, segment your email list, craft compelling subject lines, and provide relevant and valuable content to your subscribers. With these tips and examples, you’ll be well on your way to a successful email marketing campaign. 
If you need help creating a video for your email marketing campaign, reach out to us. We’re video content creators with years of experience and great style. Schedule a call at www.calendly.com/pixories