Is there anything more high-stakes or nerve-wracking in the business world than pitching to clients or investors? We doubt it.

There is a ton of research and advice about how to successfully pitch your business to someone.

Of course, when thinking about pitching strategies, the 5-minute elevator pitch concept comes to mind.

But the concept first appeared in a book by Philip Crosby in 1972!

We’re a little past that time in business, so what does the current pitching scene look like?

Well, to answer this question, we’d like to take a closer look at

one of our success stories at Pixories.

This is Zitrone.

They provide lunch and snacks services to large businesses and their employees.

Zitrone had been the primary food service provider for Uber’s offices in Mexico for years.

But now Uber was about to re-evaluate their food service provider, and do an open call for other food service providers, who, just like Zitrone, were hungry for this coveted spot.

A pitching competition was in session.

Boy oh boy, were our friends at Zitrone nerve-wracked!

That’s when Zitrone approached us, Pixories. Together we came up with a video concept and style that would effectively communicate Zitrone’s competitive advantages and business style.

The result of this high-stake pitching competition? Our friends at Zitrone came out as the winners. They are now the sole food service provider for Uber in Mexico.

Pitch session crushed!

What we learned from our experience with Zitrone and with other cases like this one, is the kind of value that an explainer video can add to a pitch.

An explainer video will give you and your business the best fighting chance by being clear, concise, engaging and showing your professionalism and level of commitment.