This McCormick Grill Mates video was a fun journey. It started with a more playful script then progressed to something more subtle yet still a bit humorous. It is very normal for videos to start in a certain direction and then, as priorities change, for them to take a different route alltogether. In the end we loved what came out of this whole journey. Fun fact, a lot of what you see in this video wasn’t there during production. Take a guess on what we added in postproduction.

Live Action Promotional Video (Social Media / Web)